About David — That Gratitude Guy
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David George Brooke · That Gratitude Guy

A lifelong student of resilience.

Speaker · Coach · Best-Selling Author · Gratitude Advocate

David George Brooke—known to audiences around the world as That Gratitude Guy—has spent a lifetime discovering what it means to keep moving forward.

His story is not one of uninterrupted success. It is a story of leadership, loss, achievement, failure, reinvention, fatherhood, risk, resilience—and ultimately, gratitude.

David George Brooke
The corporate years

Leadership, learned on the sales floor

David has been a speaker, coach, and best-selling author for more than 25 years. Before building his career around gratitude, he spent more than three decades in the corporate and retail world, where he discovered one of his greatest gifts: leading and motivating people.

At Nordstrom, David began selling suits and steadily rose through the organization, earning promotion after promotion and eventually becoming the manager of a major store with hundreds of employees. He learned firsthand that great leadership isn't simply about being in charge. It's about setting the example, building a culture, developing people, creating belief, and helping others perform at a level they may not have believed possible.

But some of David's most important lessons didn't come from his successes. They came from the times life didn't go according to plan.
A life of rebuilding

Stepping forward when life becomes difficult

David learned leadership unusually early. As a child, he was outgoing, energetic, competitive, and naturally comfortable taking charge. He was elected president of his third-grade class and frequently found himself becoming the leader of whatever group he was in.

That leadership took on a much more serious meaning during his teenage years. His parents went through an extremely contentious divorce, and David found himself carrying responsibilities few teenagers expect to face. As the second-oldest of five children, he became a source of leadership and stability for his siblings.

That pattern—stepping forward when life becomes difficult—would repeat throughout his life.

As a young man, David built an impressive real-estate portfolio of 13 buildings and more than 100 rental units. But aggressive risk-taking and overleveraging eventually cost him everything. He lost the properties, sold his airplane and luxury automobile at substantial losses, and watched the confidence he had carried throughout his life take a tremendous hit.

He rebuilt.

His career at Nordstrom restored that confidence and showed him what he could accomplish when his energy, people skills, work ethic, and leadership ability were aligned.

Then life changed again. David lost his Nordstrom career after making a personal mistake that carried serious professional consequences. Rather than allowing that chapter to define the rest of his life, he took responsibility for it, learned from it, and started again—this time as an entrepreneur.

And then came an even greater loss. In 1998, David's wife, Dana, passed away.

David had experienced setbacks before, but losing Dana was different. He was also a father, and amid his own grief he knew that his sons needed him. Through all the career changes, financial setbacks, relationship disappointments, mistakes, and unexpected turns that followed, one identity became more important to David than any job title he ever held:

Dad.

Today, he describes raising his two "rockstar sons," Kyle and Connor, as the greatest achievement of his life.

A promise made at 19

The dream that would not disappear

There was also another thread running quietly through David's life. In 1969, at 19 years old, David told himself that someday he wanted to become a motivational speaker.

The dream stayed with him for decades. Through corporate jobs, entrepreneurship, marriage, parenthood, success, loss, and reinvention, that young man's promise never completely disappeared. Eventually, David decided it was time to honor it. He left the corporate world and committed himself to speaking.

The transition wasn't nearly as easy as he imagined. David learned an important lesson he now readily admits: having the courage to pursue a dream doesn't eliminate the need for patience, preparation, and sound decision-making.

But he kept going. He spoke wherever people would give him a microphone—Rotary Clubs, Kiwanis Clubs, Chambers of Commerce, schools, hospitals, businesses, community organizations, and countless other groups.

One presentation became another. Then another. Then hundreds.

David has now delivered more than 850 speeches and workshops, sharing his message with audiences in person and virtually. During the expansion of virtual speaking, he delivered more than 150 Zoom presentations alone. He has traveled nationally and internationally with a message that has become the centerpiece of his life's work:

The power of a gratitude mindset can transform the way we experience both our personal and professional lives.
Becoming "That Gratitude Guy"

Gratitude, forged the hard way

Over time, David's message developed into an identity: That Gratitude Guy.

David isn't interested in presenting gratitude as pretending everything is wonderful. His understanding of gratitude was forged through a life in which everything most certainly wasn't always wonderful.

  • He knows what it is like to lose.
  • He knows what it is like to make mistakes.
  • He knows what it is like to question his own decisions, rebuild confidence, experience financial pressure, lose people he loves, start over professionally, and wonder whether the dream he has been pursuing will ever become everything he envisioned.
  • And he also knows what it means to wake up and keep going.

That lived experience gives David's message its power.

For him, gratitude isn't the absence of adversity. It's a way of moving through adversity without allowing adversity to have the final word.
Author, coach & gratitude influencer

The message, in every medium

David has translated his gratitude philosophy into books, journals, coaching, videos, workshops, and keynote presentations. His published works include:

Journal

That Gratitude Guy's Daily Gratitude Journal

Book

Monday Morning Minutes: 100 Messages of Gratitude

Book

Six-Word Lessons to Embrace Gratitude

Along with additional books and resources centered on gratitude and personal growth.

As a YouTube creator, David has produced more than 1,800 gratitude videos, allowing thousands of people to engage with his message beyond the stage. His work has also been featured in Forbes, further expanding the reach of a message he has spent years developing and delivering.

Through his speaking and coaching, people regularly turn to David for motivation, perspective, encouragement, and practical ways to incorporate gratitude into everyday life.

850+speeches & workshops
1,800+gratitude videos
6published books
Forbesfeatured
The lessons behind the message

What seven decades of living have taught him

After decades of leadership and more than seven decades of lived experience, David's philosophy extends beyond gratitude alone. His life has taught him:

  1. Leadership begins with responsibility.
  2. Courage is powerful, but courage works better when paired with preparation.
  3. Fast decisions can create long consequences.
  4. High standards can create excellence, but without self-compassion they can also become a burden.
  5. Failure doesn't erase everything you've learned.

And perhaps most importantly:

Starting over does not mean starting from scratch. Every experience—success, failure, heartbreak, achievement, regret, loss, leadership, and love—can become part of what you carry into the next chapter.

That belief is central to the way David approaches both gratitude and resilience.

The best is yet to come

One belief has never wavered

  • It carried him through financial collapse.
  • It carried him through career disruption.
  • It carried him through the death of his wife.
  • It carried him through relationship disappointments, business uncertainty, and the enormous disruption the pandemic created for his speaking career.

And it continues to drive him today.

David has no interest in treating this stage of his life as a winding-down period. Quite the opposite. He intends to continue speaking, coaching, writing, creating, and spreading the message of gratitude for as long as he is healthy and able—hopefully well into his 90s.

Because David believes that your age doesn't determine whether your most meaningful contribution is behind you. Your mistakes don't determine it either. Neither do your setbacks.

As long as you're still here, there's another chapter available to write.

And David George Brooke—That Gratitude Guy—is still writing his.

What audiences say

From the people in the room

★★★★★

"He was so pleasant, cheerful and showed compassion. Residents enjoyed the time he spent presenting about gratitude. I noticed the smiles on everyone's face after he spoke... gratitude is much needed and goes a long way."

Monica LeCommunity Relations Director, Merrill Gardens at Kirkland
★★★★★

"Interesting and from the heart. He drew on personal experience to illustrate how doing simple things can produce powerful changes in one's life. I would strongly recommend David to any group."

Andrew T. MayerPresident & CEO, Mount Vernon Chamber of Commerce
★★★★★

"David speaks from the heart with a great depth of emotional intelligence. He has a special way of connecting and reading his audience. Our guests were moved and inspired from his message!"

Susan McConnellExecutive Director, Wesley Homes
Work with David

Bring more gratitude into your life—or your organization

Whether David is standing on a stage, leading a workshop, coaching one-on-one, writing, or sharing one of his gratitude messages online, his purpose remains remarkably simple: help people recognize what they have, learn from what they've lived through, and move forward believing that their best days can still be ahead of them.

David is available for keynotes, workshops, organizational presentations, coaching, and conversations centered on gratitude, resilience, leadership, and personal growth.

Because gratitude doesn't change what happened yesterday.
It can change how you experience today—and how you approach tomorrow.